Vision

Marketing and Creative Services
INTERDISCIPLINARY STUDIES APPLICATION
KAYLEIGH BENNETT
OCTOBER, 2016

marketing-creative-services
My program is named Marketing and Creative Services and is designed to connect visual arts with professional business and communication. With a creative mindset, I am able to envision what doesn’t exist and I strive to create a different future, one better than the present. My ability to create and articulate my vision has manifested in the way that I have designed my major. I chose Interdisciplinary Studies because I quickly realized that the established learning style of the university system could only take me so far when building the foundation for my career. With my Interdisciplinary Studies degree, I’ve incorporated the fields of visual arts, marketing and communication to allow me to a take a fresh approach to traditional business. I plan to pursue creative work such as writing, designing and producing for agencies in the fields of advertising, public relations, branding and talent. Currently, there’s no major or minor offered at Plymouth State that could truly satisfy a creative marketing approach and it’s important that the disciplines in my major feel integrated instead of simply sitting side by side.
I originally started my college education at Massachusetts College of Art and Design before transferring to Plymouth State University. With my background in visual arts, I learned a system of nontraditional communication that utilizes areas like line, composition, shape and space. All of these visual components help translate creative work in a professional setting. Visual Language (AH1140) emphasized traditional and nontraditional work done in 2-D fields, while learning about fundamental visual concepts like color, composition and content. Design History 1650-1920 (AH2999) taught me the origins of democratic design interpreted to the Do-It-Yourself movement and how we relate that to the products we use today. Understanding this concept has given me insight on how consumers understand and connect with mass produced goods. Form Study 3-D (AR1065) benefited the way that I understood objects in the idea of their scale, volume, mass and shape. This information can be widely beneficial when thinking about the products that you are creating and how your audience will interact with them. Drawing Projects (AR3520) strengthened my design discipline and enhanced my creative thinking, seeing and communication skills. I’m incorporating these core classes into my major because they have undeniably improved my craftsmanship, idea exploration and critical thinking skills.
Having a foundation in business with an attention to communication is how I plan on executing my vision. Learning to innovate collaboratively will transform my creative output and taking fundamental marketing classes will help my vision exist within many branches of business. Principles of Marketing (BU2450) will be the core of my business education by introducing marketing strategies. I’m very excited to learn how to innovate, promote and create ways to market products and businesses. Business Law (BU2480) was a crash course in legal practices and ethical conduct in a workplace. I added this course to my major after learning how beneficial it is to be legally ethical in a workplace. Professional Selling Skills I (BU3280) will help improve my technical development of sales, assessments and professional communication. Consumer Behavior (BU3340) will benefit my understanding of customers through psychology and sociology at an individual and group level. This combination of working within myself and a team appeals to me because I am interested in both freelance and contracted work. Branding and Marketing Communications (BU3370) will educate me on how to positively influence a consumer with promotional communication. I can also combine my visual background to help me achieve standout advertisements that can make an impact to the consumer. Corporate Public Relations (BU3600) will better develop my understanding for maintaining a brand or a client’s reputation and image. This class will strengthen my professional writing skills, a main component of communication. Business Innovation (BU3380) will be the highlight of my marketing classes. I’m excited to take this course because it teaches me how to continue learning upon graduation. My capstone project will allow me to bring the concepts I have learned throughout the class to life.
As a branch of marketing, professional communication courses will assist in developing the messages that I’m trying to deliver to my audience. Introduction to Media and Cultural Studies (CM2770) encourages me to explore how the media relates to cultural studies. Discovering the influence that communication theory has on the media will be relevant to my career and give me a better understanding of how to be an effective communicator in the workplace. Social Media Audience Engagement (CM2991) acknowledges the way an audience interacts with a social media presence. I’ll enjoy learning how to develop this presence through creativity, analytics and critical thinking. This course will be relevant to the development of both my clients’ online presence and my own. Technical Communication (CM3090) (TECO/WRCO) is one of the most anticipated courses in my major. This class offers a strong emphasis in writing proposals and reports while utilizing current technology. Designing an effective method of communication tailored to a specific audience will allow me greater success in communicating these messages.
Alongside visual arts, marketing and communication, my major will be accompanied by Business Statistics (BU2240) (QRCO), the most logical choice for my quantitative reasoning requirement. Business statistics appeals to because I will be applying statistics with real life business situations and will gain real life experience from this course. Finally, Introduction to Interdisciplinary Studies (IS2222) and Interdisciplinary Studies Senior Seminar (IS4420) will complete my major. Without these two courses I wouldn’t have a strong beginning or end to my degree in interdisciplinary studies.
I can’t say for certain what specific career will await me upon graduation, but I know how to get there. Creativity, working well with people and understanding business are the core concepts that allow my major to be professional yet versatile. There was no better way that I could have achieved this degree without the help of interdisciplinary studies. With this program, I’ve been able to step out of the fast-paced diploma mill that is the university system and into a tight, custom fit major. Within my Marketing and Creative Services major I have encompassed what I am most passionate about and it allowed me to have success in my vision.

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3 Comments

  1. Hi Kayleigh!

    I just read your IDS essay, and you summed up your whole major really well! I find what you will be studying very interesting. I made a Sports Communication major through IDS, and we actually have a lot of classes that overlap. So, I might be seeing you in some of them! The classes we have in common are, Principles, Business Law, Branding and Marketing Communication, Intro to Media and Cultural Studies, and Social Media and Audience Engagement. I’ve already taken half of those courses, and I believe they fit in to what you want to do really well!

    See you around 🙂

  2. This is such an interesting major. I have a feeling there will be a lot of demand for someone with your skill set when you graduate. The shift in marketing today is going in the direction you have designed your major around. I also think doing this type of work would be really enjoyable and fulfilling to do.

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