“A master in the art of living draws no sharp distinctions between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”
François Auguste René Chateaubriand
A special thanks,
To the Interdisciplinary Studies program here at Plymouth State who allow their students opportunities for independently fueled research around topics that relate to not just their fields, but their specific interests within those fields. The collaboration with my peers, advisors, faculty, and staff that has developed inside and outside of the classroom have helped me to grow as a writer, thinker and person.
Hard sources used for the creation of the research article, Marketing Strategies of Cult-Brands:
Berger, Jonah. Contagious: Why Things Catch On. Simon & Schuster, 2013.
Beverland, Michael. Building Brand Authenticity: 7 Habits of Iconic Brands. Palgrave Macmillan, 2016.
Chouinard, Yvon. Let My People Go Surfing. Vivalda, 2009.
Eyal, Nir, and Ryan Hoover. Hooked: How to Build Habit-Forming Products. Portfolio Penguin, 2014.
Kim, W. Chan., and ReneÌe Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Bus Review Press, 2016.
Lashinsky, Adam. Inside Apple: How America’s Most Admired–and Secretive–Company Really Works. Business Plus, 2013.
Ragas, Matthew W., and B. J. Bueno. The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too). Crown Business, 2002.
Ross, Rick Alan. Cults inside out: How People Get in and Can Get Out. CreateSpace Independent Publishing Platform, 2014.
Smith, Shaun, and Andy Milligan. Bold: How to Be Brave in Business and Win. Kogan Page, 2011
Zablocki, Benjamin, and Thomas Robbins. Misunderstanding Cults: Searching for Objectivity in a Controversial Field. University of Toronto Press, 2001.