“A master in the art of living draws no sharp distinctions between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”

 François Auguste René Chateaubriand

A special thanks,

To the Interdisciplinary Studies program here at Plymouth State who allow their students opportunities for independently fueled research around topics that relate to not just their fields, but their specific interests within those fields. The collaboration with my peers, advisors, faculty, and staff that has developed inside and outside of the classroom have helped me to grow as a writer, thinker and person.

Hard sources used for the creation of the research article, Marketing Strategies of Cult-Brands:

Berger, Jonah. Contagious: Why Things Catch On. Simon & Schuster, 2013.

Beverland, Michael. Building Brand Authenticity: 7 Habits of Iconic Brands. Palgrave Macmillan, 2016.

Chouinard, Yvon. Let My People Go Surfing. Vivalda, 2009.

Eyal, Nir, and Ryan Hoover. Hooked: How to Build Habit-Forming Products. Portfolio Penguin, 2014.

Kim, W. Chan., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Bus Review Press, 2016.

Lashinsky, Adam. Inside Apple: How America’s Most Admired–and Secretive–Company Really Works. Business Plus, 2013.

Ragas, Matthew W., and B. J. Bueno. The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too). Crown Business, 2002.

Ross, Rick Alan. Cults inside out: How People Get in and Can Get Out. CreateSpace Independent Publishing Platform, 2014.

Smith, Shaun, and Andy Milligan. Bold: How to Be Brave in Business and Win. Kogan Page, 2011

Zablocki, Benjamin, and Thomas Robbins. Misunderstanding Cults: Searching for Objectivity in a Controversial Field. University of Toronto Press, 2001.

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1 Comment

  1. So glad there is a comment spot, since the AP and RA themselves are pages with no spots!

    First of all, check for some Hypothesis comments!

    Second of all, I am avoiding all of the gushy IDS final reflections on you and your participation in IDS…BECAUSE I WILL CRY AND I HAVE A LOT OF GRADING TO DO!

    Third of all, I hope someone picks up the RA and adds it to a business textbook– it’s so clear in its writing and so helpful in terms of how it refigures sales and marketing for a much more complex digital age. I kept wanting to pushback on the dark side of all of this. If businesses are cultic and we truly “believe” in them– and yet they are in most ways spurred by a profit motive– what does that do to us as a culture? Does it make us consumers who don’t even know that we are being consumers? We think we are just fully autonomous people engaging in behaviors that– like prayer or religion– are supposed to be individually and spiritually healthy? You gloss over that stuff a bit, but I suppose it’s not surprising to you that I wonder if we could press harder there. Facebook is a great example of a product that we hardly think we are “buying” (it’s free! after all), and which we “love” so much, but which has some pretty sinister negative effects on our society (and I use i! I love it!).

    But all of this is just provoked by your sophisticated, beautifully written piece, and I enjoyed every minute of reading it and thinking about it. As always, I learn from you about things that are way out of my wheel house!

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